DiscoverThe Market Gardener Podcast11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'
11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'

11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'

Update: 2024-07-04
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Description

In this episode we chat with Christa Barfield, founder of FarmerJawn, a Philadelphia based farm focused on reintroducing farming into the lifestyles of underserved communities. Farmerjawn is the largest black-woman owned regenerative organic produce farm in the United States and hosts a variety of educational programs and experiences that bring healthy food and nature back into the lives of urban people. In this wide-ranging conversation we discuss the stigmatized relationship that many black & brown people have with the land and how to fix it, the power of amplifying one's voice to spread a message, how we can make healthy local food more accessible and convenient for urban people, and how agriculture is equally a part of all our lineages




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Timestamps


[2:25 ] Agriculture is the culture


[6:06 ] Christa's journey to agriculture started with a trip to a Caribbean island


[12:49 ] RE-introducing farming to underserved communities


[15:35 ] Christa's farm, education, helping black people "see themselves" in farming


[35:30 ] Reimagining corner stores with 'CornerJawn'


[46:41 ] Getting pushback as a black woman in farming


[49:54 ] Winning the James Beard Leadership Award, perception/marketing/awareness


[1:07:44 ] Land access, community gardens, marketing & branding for farmers


[1:27:38 ] Making local food more convenient, stories behind seeds


[1:32:35 ] Visibility and amplifying your voice, 93% of US farms are small


[1:44:11 ] Social media gift & curse


[1:50:31 ] Bridge To Terabithea by Katherine Paterson - reading Oscar Wilde


[1:53:34 ] "Give me my flowers while I can still smell them"


[1:58:32 ] Farming reality show




Sponsors


Bootstrap Farmer https://www.bootstrapfarmer.com/?utm_source=mg-jm&utm_medium=podcast 


Ooooby https://www.ooooby.com/ (mention the podcast for 75% off onboarding fee)


New Society Publishing https://newsociety.com/ (use code smallfarm25 for 25% off all books)


Tessier https://info.serres-guytessier.com/en/tessier-mgi10


Use promocode MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions (Ontario, the Maritimes, and the states of Vermont, Maine, New York, and New Hampshire).




Links/Resources


Market Gardener Institute:  https://themarketgardener.com/ 


Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass/ 


Newsletter:  https://themarketgardener.com/newsletter


Blog:  https://themarketgardener.com/blog 


Books: https://themarketgardener.com/books


Growers & Co: https://growers.co/


Heirloom: https://heirloom.ag/


The Old Mill: https://www.espaceoldmill.com/en/




Follow Us
Website: http://themarketgardener.com


Facebook: http://facebook.com/marketgardenerinstitute 


Instagram: http://instagram.com/themarketgardeners 




Guest Social Media Links


Christa Barfield:


Instagram: http://instagram.com/farmerjawn_ 


Facebook: http://facebook.com/farmerjawncsa Website: https://www.farmerjawn.co/


Twitter (X): http://twitter.com/farmerjawn_


Linkedin: https://www.linkedin.com/in/christa-barfield-2b608486/ 


JM:


Instagram: https://www.instagram.com/jeanmartinfortier


Facebook: https://www.facebook.com/jeanmartinfortier 



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11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'

11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'

JM Fortier